Google Ads · Cape Town

Google Ads management in Cape Town, measured properly.

Search, Shopping and Performance Max campaigns set up with proper conversion tracking and improved every month, so you know exactly what your ad spend brings in.

Ad spend
100%

Paid straight to Google, never marked up through us

Ownership
EnquiriesThis month
Tracking
4

Conversion types tracked: calls, forms, WhatsApp and sales

Our approach

Every rand of ad spend should be accounted for.

Most Google Ads accounts waste money on the wrong searches, or can’t tell which clicks became customers. We fix both: tight keyword targeting, negative keywords and proper conversion tracking from day one.

Calvin, our co-founder, manages campaigns for South African businesses, from local service companies to fashion and tech brands selling online, and reports on the numbers that matter: enquiries, sales and cost per lead.

Sending ads to a slow or unclear website wastes budget. If yours needs work, see web design or online stores.

Calvin Mathias, Google Ads manager at Wild Heart Design, reviewing a campaign
Calvin Mathias · Google Ads

“If we can’t show you which ads brought in customers, we haven’t done our job.”

You get one person who knows your account inside out, and a monthly report written in plain language, not jargon.

What’s included

Set up properly, then improved every month.

Whether you’re starting fresh or taking over an existing account, this is what we do.

  • Account auditA review of your current campaigns, wasted spend and quick wins.
  • Keyword & competitor researchThe searches worth paying for and what competitors bid on.
  • Campaign setupSearch, Shopping, Performance Max and remarketing campaigns.
  • Conversion trackingGA4 and Tag Manager tracking for calls, forms, WhatsApp and sales.
  • Ad copy & landing pagesClear ads and pages that match what people searched for.
  • Monthly optimisationBids, keywords and ads refined, with a plain-language report.
Miladys fashion Google Ads campaign creative, managed by Wild Heart
Client example

Miladys: fashion retail campaigns.

For South African fashion retailer Miladys, we run Google Ads campaigns that put new-season collections in front of shoppers searching for them, with tracking in place so every campaign can be measured against sales.

Performance MaxShoppingSearchGA4 tracking
How we start

Live in about two weeks.

  1. Review

    A free look at your account or market, and an honest view of what’s possible.

  2. Plan

    Keywords, budget, campaign structure and the conversions we’ll track.

  3. Launch

    Tracking installed, campaigns built and ads live, usually within two weeks.

  4. Improve

    Weekly checks, monthly optimisation and a plain-language report.

FAQs

Google Ads questions, answered.

How much does Google Ads management cost?+

Management is a monthly fee based on your account size and goals. Your ad spend is separate and paid directly to Google, so you always see exactly what goes to ads.

How much should I spend on Google Ads?+

It depends on your industry and area. We look at the cost per click for your keywords and suggest a starting budget that can produce results.

How quickly will I see results?+

Ads can bring traffic within days of launching. The first few weeks are for learning what works, then we refine for better leads at a lower cost.

Do you set up conversion tracking?+

Yes. We track calls, forms, WhatsApp clicks and sales with Google Tag Manager and GA4, so you can see which ads bring enquiries.

What types of campaigns do you run?+

Search, Performance Max, Shopping for online stores, and remarketing, depending on what suits your business.

Who owns the Google Ads account?+

You do. We manage it on your behalf, and you keep full access to the account and its data.

Is there a long contract?+

No long lock-in. Ads need a few months to optimise properly, and we’ll be upfront about what to expect.

Should I run Google Ads or SEO?+

Ads bring leads now, while SEO builds traffic over time. Many businesses use both, starting with Ads while SEO grows.

Taking new clients

Start getting enquiries from Google this month.

Tell us about your business and budget, and we’ll suggest where to start.